The legend lives.
Introducing a new generation of burger lovers to fast food done right, and right now.
Client
Hot ‘n Now
Creative Direction: Katy Stafford
Art Direction: Ben Petersen, Ingrid Hop, Shannon Finazzo
Motion Direction: Morgan Tinney
Copywriting: Tim Hackney and Taylor Buekema
Photography: Pete McDaniel
Few folks get to rebrand their husband’s favorite burger chain from childhood. But with Hot ‘n Now under new ownership and looking to make a comeback, I was given the golden opportunity.
Amidst surging fast food prices, we built Hot ‘n Now for millennial parents looking to reconnect with a simpler time. You know, a time with less door dash and more drive thrus, less expense and more enjoy.
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
Reigniting a cult following.
We ensured Hot ‘n Now’s brand kept to the basics, landing somewhere playful, familiar, and iconic.
Getting
results
-
With a dynamic splash page and plenty of social hype, we helped Hot ‘n Now gather thousands of subscribers out ahead of the opening of their first site.
-
For HNN Holdings, this wasn’t just about (re)capturing the magic of a Midwest burger chain. It was about building a brand that could rapidly scale. And with plenty of franchise experience, we were up for the challenge.
-
With so much lore, the power of the Hot ‘N Now brand demanded a social strategy unlike any other—smart but a little cheesy and absolutely loaded with olives.
